Competitive Research
We undertake this method as it is very fast and helps you get buy-in from other similar websites as they will recognize parts of your work that they’re going to be presenting in their output. It’s also very beneficial to building these strong connections with them as they’ll be able to see how you’re going to present your work. We can get this done in just a day or two depending on how long it takes to get the information from other departments.
One of the first steps that we should take is to check an audience research tool. For instance, by presenting your work in an online setting, such as Moz’s True Competitor.
We also make sure that we have the necessary overlap between two lists. For instance, if we have a list that says that your competitors are your local competitors, then we make sure that the list in your tool says it is your competitors also overlaps.